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Cognitive response model : ウィキペディア英語版
Cognitive response model
The cognitive response model of persuasion locates the most direct cause of persuasion in the self-talk of the persuasion target, rather than the content of the message.
Anthony Greenwald first proposed the theory in 1968.〔Kenrick, D. T., Neuberg, S. L., & Cialdini, R. B. (2009). ''Social psychology, goals in interaction''. (5th ed. ed., pp. 143-179). Boston: Pearson College Div.〕
==Research==
Research supporting the model shows that persuasion is powerfully affected by the amount of self-talk that occurs in response to a message.〔Eagly, A. H., & Chaiken, S. (1993). ''The psychology of attitudes''. Fort Worth, TX: Harcourt Brace Jovanovich.〕 The degree to which the self-talk supports the message and the confidence that recipients express in the validity of that self-talk further support the cognitive response model.

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